Current:Home > Invest'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -WealthSync Hub
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-19 11:36:21
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (3391)
Related
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- Rent paid, but Team USA's Veronica Fraley falls short in discus qualifying at Paris Games
- Love and badminton: China's Huang Yaqiong gets Olympic gold medal and marriage proposal
- Imane Khelif, ensnared in Olympic boxing controversy, had to hide soccer training
- 2025 'Doomsday Clock': This is how close we are to self
- After Trump’s appearance, the nation’s largest gathering of Black journalists gets back to business
- Lululemon's 'We Made Too Much' Section is on Fire Right Now: Score a $228 Jacket for $99 & More
- Drexel University agrees to bolster handling of bias complaints after probe of antisemitic incidents
- Trump issues order to ban transgender troops from serving openly in the military
- When does Simone Biles compete next? Olympic gymnastics event finals on tap in Paris
Ranking
- Sam Taylor
- Simone Biles and Suni Lee aren't just great Olympians. They are the future.
- IOC: Female boxers were victims of arbitrary decision by International Boxing Association
- Track and field Olympics schedule: Every athletics event at Paris Olympics and when it is
- 'Most Whopper
- Imane Khelif, ensnared in Olympic boxing controversy, had to hide soccer training
- Aaron Taylor-Johnson Looks Unrecognizable After Shaving Off His Beard
- Matt Damon's 4 daughters make rare appearance at 'The Investigators' premiere
Recommendation
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Love and badminton: China's Huang Yaqiong gets Olympic gold medal and marriage proposal
Harris has secured enough Democratic delegate votes to be the party’s nominee, committee chair says
USA beach volleyball's perfect top tandem braves storm, delay, shows out for LeBron James
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Hyundai recalls nearly 50,000 of its newer models for airbag issues
D23 Ultimate Disney Fan Event Unveils Star Wars, Marvel & More Collections: An Exclusive First Look
2024 Olympics: Why Simone Biles Was Stressing While Competing Against Brazilian Gymnast Rebeca Andrade